How photographers can make money and better their business during covid 19

There are two major questions creatives and small business owners are asking themselves right now:
1. How do we make money during quarantine?
2. What should I be doing now to best set my business up to thrive after quarantine?

With all the uncertainty around Covid-19 and the long to-do list we all have as business owners, it’s hard to know where to start. The second question in particular can be really daunting, when there are just so many things us small business owners could be working to improve at any given time. What we want to avoid is decision paralysis! So we’ve compiled 2 action plans to help you get focused. These things will set your business up to make some money during the quarantine and leave you in a better place to attract new business when things go back to normal.

Skip the video and head straight to the action plans:

ACTION PLAN 1: HOW TO MAKE MONEY NOW FOR YOUR PHOTOGRAPHY BUSINESS

1. Market to past clients

These are people who already know you, love you, love your work, and support your business. They want to see your business make it through these hard times and would love the opportunity to help! Set up a marketing campaign in your gallery store to offer them products that you make a profit off of. We use Pic-Time for our gallery hosting and their service includes a print shop with all kinds of great products for clients to enjoy.

Marketing Campaign Success Tips:

  • Use Pic-Time’s sales automation to create beautiful campaigns.
  • Offer sales or discounts, or promote a special product.
  • Put a time limit on your promotion and set up automated email reminders.
  • Use great copy in your campaign. Speak from your heart and share why you’d appreciate the support of a product purchase during these hard times.
2. Market to Family and Friends

Your family and friends are your #1 fans and even if you haven’t taken photos of them, you can still offer a valuable service. If your mom is anything like Brandon’s mom, she probably has thousands of iPhone pictures from all her vacations over the years. And they’re probably just sitting there on her phone not ever being seen. Offer to edit vacation photos and set them up with an online gallery where they can purchase their own products to remember their vacations with!

Marketing Campaign Success Tips:

  • Market to your friends & family through social media, text, and email
  • Offer vacation photo editing packages to non-client family and friends
  • Set them up with a Pic-Time online gallery of their own
  • Offer combo packages of vacation photo editing & album design.
3. Government Assistance

Some financial info from the photographer that got a degree in finance + accounting 😂 Not sure that was worth the 30k debt in student loans, but it’s come in handy during the apocalypse so 🤷🏻‍♀️ 

Quick facts: Small businesses, sole props, and freelancers qualify for these benefits. You can get up to 2.5 months of payroll expenses through the PPP loan, a 10k cash advance, and additional SBA loans. Loans may be forgiven if used on qualifying expenses/meet certain criteria within 8 weeks of receiving the money. Loan terms for money that is not forgiven include a max interest rate of 4% and payment will be deferred for 6 months. These loans are easy to qualify for.

These are new programs and banks are still figuring out how to accept and process applications, so it may take some time to see the money. But it’s absolutely worth it and you should start your applications today. Start by calculating your average monthly income, operating expenses, and payroll expenses (or however much you typically pay yourself each month). This will help you figure out how much you’ll need to get by.

Injury Disaster Cash Advance of up to $10,000 

  • An SBA (small business administration) loan available to businesses, sole props, and independent contractors 
  • Cash advance that can be forgiven if its spent on certain expenses like payroll and other operating expenses
  • Deposited within 3 days of application approval
  • Apply here
SBA loans and the Paycheck Protection Program
  • Apply with a local lender, contacting your bank is a good place to start
  • Loan can be forgiven if it is used to pay certain operating expenses within the first 8 weeks
  • SBA website on Covid-19 relief 

Unemployment benefits have been extended to freelance workers

ACTION PLAN 2: PREP YOUR PHOTOGRAPHY BUSINESS TO THRIVE AFTER QUARANTINE

1. Mastering CRM and Your Client Workflow

Creating a robust workflow through a CRM (Client Relation Management) software is a super effective way to improve all aspects of your business and client experience. CRM software helps keep you and all of your projects organized. We’ve used many CRMs and Honeybook is by far our favorite one. All of our emails, messages, notes, invoicing, contracts, photos, email templates, client questionnaires, and automated emails are managed through Honeybook in one easy place. It’s incredible! With Honeybook you can set up client workflows to send out automated emails, task reminders, and questionnaires based off specific actions or dates with each individual project. 

We’ve compiled all of our email and questionnaire templates that we use throughout our entire client journey and made them available to purchase and download. You’ll learn tips on how to convert more inquiries into successful bookings through effective early communication strategies. You’ll also learn about all the things a pro elopement photographer should be communicating to their couples throughout the planning process. LEARN MORE ABOUT THE DOWNLOAD HERE.

  • Transfer all your current clients to your CRM
  • Integrate the CRM contact form with your website so you don’t have to do anymore manual data entry
  • Input all your contracts, emails, client questionnaires, and proposals to your CRM templates
  • Create automated workflows from all your templates so you never miss another email, reminder, or questionnaire.
2. What kind of blog to write and the most effective way to do it

If you’re overwhelmed with wanting a full web redesign, updating all the text on your pages, dozens of weddings to catch up on blogging – stop right there. All of that can wait! Instead, focus on one easy thing that will be incredibly effective for multiple marketing tactics: an elopement planning resource blog post.

Create one “How – To” or “Best Of” or “Top 10” blog post and get incredible milage out of it.

Multiple benefits from one easy resource blog:

  • Create a resource for your current couples to enjoy
  • Add this resource to the workflow you created in the step above
  • This blog becomes a great marketing tool for future couples
  • This blog becomes a traffic driver to your website improving your SEO
  • Use the blog to share on instagram and facebook
  • Use the blog for content to pin on Pinterest
3. Pinterest: the most effective social media platform

If you’re trying to decide which social media platform to focus your efforts on, we highly recommend Pinterest for a variety of reasons. Pinterest is an easy platform to learn and master, it can be used as a resource for your couples, it’s an easy traffic drive to your website which boosts your SEO, and it’s a great marketing tool to connect with new clients. With very minimal effort, we brought our Pinterest up to 150k monthly viewers in the course of a few months.

Tailwind is an incredible software that automates your pinning AND has a ton of free learning resources to become a Pinterest master.

Pinterest helps boost your business in many different ways.

  • Create boards that your clients can refer to for planning resources
  • Create fun pins with text that encourages click-throughs
  • Every click through from a Pin to your website helps boots your google rankings
  • Reach newly engaged couples on a platform that they’re actively looking for inspiration on

BE IN THE KNOW

Join our email list for alerts on new blog posts, presets, workshops, mentorships, and all our educational news.

The Foxes are Brandon and Gabi Fox, an adventurous husband and wife elopement photography team living and traveling in their DIY renovated 1972 Airstream. They are loosely based in the Pacific Northwest, but travel for work and play throughout the western states and beyond. Their work is best described as candid photography that captures couples as they are, where they are, blending images of love and natural beauty in the great outdoors. Wherever there are mountains, you’ll find The Foxes.

Leave a Comment

Your email address will not be published. Required fields are marked *

THIS PAGE HAS MOVED

Hiya Photographers!

Just a heads up that all of our education has moved to our new hub -> From the Foxes. It’s a one stop shop for all of our free education, videos, tools and resources, and so much more!

CUSTOM PHOTO ALBUM AGREEMENT

THE FOXES PHOTOGRAPHY, LLC

These Terms and Conditions are a legally binding agreement is between you (“Client”) The Foxes Photography, LLC (“Photographer”) (collectively the “Parties”, or in the singular “Party”), for the purpose of Client purchasing a custom photography album from Photographer. This Agreement shall become effective upon the date you complete the checkout process.

TERMS AND CONDITIONS

  1. Fees & Retainer

Client shall commit to a custom album package by signing and returning this Agreement along with the initial payment for album service. Photographer will not begin its custom album services until the Agreement is signed and the album design fee is received. No final album will be printed until the full payment is made. In the event Client fails to remit payment as specified, Photographer shall have the right to immediately terminate this Agreement with no further obligation and retain any monies already paid as liquidated damages. Full payment must be completed by Client within 60 days of this Agreement’s date.

The fees in this Agreement are based on Photographer’s current album pricing at the time of booking. The price list is adjusted periodically, and any changes to custom albums will be charged at the prices in effect at the time.

  1. Album Design Procedure

The following outline indicates the general procedure of a custom album design. Client understands and agrees to this procedure.

  1. Photographer will use photos and album specifications to create their first custom album design.
  2. Photographer will send Client first draft of album design.
  3. Client will approve or send in revisions to album design.
  4. Photographer will make edits to album design. Only two rounds of edits are allowed.
  5. Client will approve final album design.
  6. Photographer will send in album for printing.
  7. Album is printed and shipped.
  8. Client receives final printed album.
  1. Album Spreads

Albums will include 35 spreads and no less. The definition of a “page” is one side of a spread in an album (for example, a 70-page album contains 35 spreads). If Client requests more than 35 spreads, additional spreads are $50.00 each. 

  1. Revision Rounds

The first draft will include photos selected by the photographer and will be sent to Client for approval. Client may request modifications to be made. Photographer shall complete modifications and send the second draft of album design to Client. Client may then accept the design or request one more round of modifications. Photographer will complete this second modification request and send the final draft of album to Client. After these two rounds of revisions to the album design, no further revisions are allowed. Any additional revisions are invoiced at a rate of $75.00 per round. All additional revision rounds must be paid before the revision is made by the Photographer. Photographer requires up to 10 days to complete a revision request. Client has 50 days to send Photographer any and all revision requests. Any revisions requested by Client more than 50 days after this Agreement’s date will not be accepted by Photographer.

  1. Final Approval

Photographer will not place an album order with the album Manufacturer until Client approves the design draft, and the balance is paid on any upgrades or additional spreads. Client agrees to check the final album design very carefully before giving final approval. Once final approval is given, Photographer is not responsible for typos, image defects, duplicate images, or other errors that may have been missed. 

  1. Parent/Duplicate Albums

Parent/duplicate albums cannot be altered from the original designs. All parent/duplicate albums shall be ordered at the time of final approval of the original album design and will be invoiced and must be paid prior to Photographer sending in album for printing. No parent/duplicate albums are available after the original album ordering phase is complete.

  1. Album Delivery

Client understands and agrees that Photographer’s album manufacturer (“Manufacturer”) generally takes 6-8 weeks to print and manufacture the album. While every possible precaution is taken and Manufacturer has been selected by Photographer for its superb quality, Photographer assumes no liability for the loss or damage of album while in possession of Manufacturer. 

  1. Ordering Date

Client shall agree to final album design within 60 days of this Agreement’s date. Any delay by Client in approving final album design will result in termination of this Agreement and no further obligation by Photographer.

  1. Retouching and Edits

Photographer will use the final edited images delivered to Client to make the album design. Photographer will not re-edit or retouch any images.

  1. Returns

Client understands and agrees that once final approval of album design has been given to Photographer, no returns or refunds are allowed whatsoever. In the event Client receives the printed album and sees any manufacturer defects or dislikes the album quality, Photographer will work with Manufacturer to the best of their ability to remedy the situation. Client is responsible for any additional fees associated with returning or reprinting the album.

  1. Album Archiving

Photographer shall keep a copy of final approved album design for 90 days but does not permanently archive the final album design. Client understands that after 90 days the album design will not be available to order additional copies and a new agreement must be signed to start the process over.

  1. Photographer Copyright

The final album design by The Foxes Photography, LLC is their property, will remain their property, and are protected by United States Copyright Laws (USC Title 17). Client hereby waives any claims for ownership, income, editorial control, and use of the images and album design. Violations of this federal law will be subject to its civil and criminal penalties.

  1. Reproduction

Client and Client’s agents agree to acquire the album design and product directly from Photographer through their professional album company. Client and Client’s agents agree not to scan, copy or reproduce the album design in any manner without written permission, including using the custom album design to create other albums. Photographer may seek damages for any illegal reproduction. Client and Client’s agents further agree not to supply the album to any third-parties.

  1. Communication

Photographer’s office hours are 9:00am – 5:00pm PST Monday through Friday. Photographer’s primary source of communication is through their email hello@thefoxesphotography.com. Photographer will respond to Client’s emails within those office hours.

  1. Indemnification

Client shall indemnify, release, discharge and hold harmless Photographer, its heirs, legal representatives, assigns, employees, contractors, or any persons or corporations acting under permission or authority of the Photographer from and against any and all losses, damages, liabilities, and expenses and costs, including reasonable legal expenses and attorneys’ fees, to which Photographer may become subject as a result of any claim, demand, action or other legal proceeding by any third-party to the extent such losses arise directly or indirectly out of activities performed by Photographer pursuant to this Agreement, except to the extent such losses result from the gross negligence, willful misconduct, or intentional acts of Photographer.

  1. Maximum Damages

The sole remedy for any actions or claims by Client shall be limited to a refund, the maximum amount not to exceed the total monies paid by Client under this Agreement.

  1. Limitation of Liability

If, during the production and/or before the album(s) are delivered to Client, the media has been lost, stolen, or is unusable because of defect, damage, equipment/platform malfunction, processing, or other technical error caused by Photographer or by forces outside the control of Photographer, Client agrees to relieve and hold Photographer harmless and will not impose any additional liability.

In no event shall Photographer be liable under this Agreement to Client or any other third-party for consequential, indirect, incidental, special, exemplary, punitive, or enhanced damages, arising out of, relating to, or in connection with any breach of this Agreement, regardless of (a) whether such damages were foreseeable, (b) whether or not Client was advised of such damages, and (c) the legal or equitable theory (contract, tort, or otherwise) upon which the claim is based.

  1. Force Majeure 

No Party shall be liable or responsible to the other Party, nor be deemed to have defaulted under or breached this Agreement, for any failure or delay in fulfilling or performing any term of this Agreement (except for any obligations to make payments to the other Party hereunder), when and to the extent such failure or delay is caused by or results from acts beyond the impacted party’s (“Impacted Party”) control that are unforeseen and unpredictable at the time of contracting, including, but not limited to, the following force majeure 

events (“Force Majeure Events”): (a) acts of God; (b) a natural disaster (fires, explosions, earthquakes, hurricane, flooding, storms, explosions, infestations), epidemic, or pandemic; (c) war, invasion, hostilities (whether war is declared or not), terrorist threats or acts, riot or other civil unrest; (d) government order or law; (e) actions, embargoes or blockades in effect on or after the date of this Agreement; (f) action by any governmental authority; (g) national or regional emergency; (h) strikes, labor stoppages or slowdowns or other industrial disturbances; and (i) shortage of adequate power or transportation facilities. The Impacted Party shall give Notice (as defined in Section 27) within 10 days of the Force Majeure Event to the other Party, stating the period of time the occurrence is expected to continue. The Impacted Party shall use diligent efforts to end the failure or delay and ensure the effects of such Force Majeure Event are minimized. The Impacted Party shall resume the performance of its obligations as soon as reasonably practicable after the removal of the cause. In the event that the Impacted Party’s failure or delay remains uncured for a period of 15 days following Notice given by it, the other Party may thereafter terminate this Agreement upon Notice. The Retainer and all other payments made by Client up to the date of Notice of a Force Majeure Event are non-refundable.

  1. Cancellation of Album Services by Photographer

In the event Photographer determines, in its sole discretion, that it cannot or will not perform its obligations under this Agreement due to circumstances including, but not limited to, injury, illness, death of family member, pregnancy, military orders, religious obligations, other personal emergencies, or total breakdown of communication with Client, it will:

  1. Immediately give notice to Client;
  2. Issue a refund or credit based on a reasonably accurate percentage of custom album services rendered; and
  3. Excuse Client of any further performance and/or payment obligations under this Agreement.
  1. Sales Tax

Should any sale and/or use tax be imposed on any part of this Agreement, such tax shall be collected from Client and remitted by Photographer. All sales tax will be included on invoices.

  1. Entire Agreement

This is a binding Agreement that incorporates the entire understanding of the Parties, supersedes any other written or oral agreements between the Parties, and any modifications must be in writing, signed by all Parties, and physically attached to the original agreement.


22. Venue and Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of the State of Washington including all matters of construction, validity, performance, and enforcement and without giving effect to the principles of conflict of laws. The Parties agree that any dispute or lawsuit arising out of, or concerning, this Agreement that is not first resolved by arbitration shall be resolved exclusively in a court of competent jurisdiction located in Whatcom County, Washington. The Parties assume responsibility for their own collection costs and legal fees incurred should enforcement of this Agreement become necessary.

  1. Arbitration

Any and all disputes or disagreements rising between the Parties out of this Agreement upon which an amicable understanding cannot be reached, shall be decided by arbitration in accordance with the procedural rules of the American Arbitration Association. The Parties agree to be bound by the decision of the arbitrator(s). The arbitration proceeding shall take place in Whatcom County, Washington, unless another location is mutually agreed to by the Parties. The cost and expenses of the arbitrators shall be shared equally by the Parties. Each Party shall be responsible for its own costs and expenses in presenting the dispute for arbitration.

  1. Severability & No Waiver

In the event that any part of this Agreement is found to be invalid or unenforceable, the remainder of this Agreement shall remain valid and enforceable. Any failure by one or both Parties to enforce a provision of this Agreement shall not constitute a waiver of any other portion or provision of this Agreement.

  1. Transfer

This Agreement cannot be transferred or assigned to any third-party by either the Photographer or Client without written consent of all Parties. 

  1. Headings

Headings and titles are provided in this Agreement for convenience only and will not be construed as part of this Agreement.

  1. Notice

Parties shall provide effective notice (“Notice”) to each other via email at the date and time which the Notice is sent: Photographer’s Email: hello@thefoxesphotography.com

  1. Counterparts; Facsimile Signatures 

The Parties agree that a facsimile copy (electronic copy) of this Agreement, which contains the Parties’ signatures, may be used as the original.

Signatures

By checking the box on this order form and upon completion of purchase, you confirm that you have read, understood, and agree to the terms and conditions of this Agreement.